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Write Headlines That Get People to Read Your Entire Message

March 22, 2011

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Not great numbers if the purpose of a headline is to get someone to read your material. Before you read more, your takeaways from this from this article will be: Headlines are a promise [...]

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Your Company Logo: Are You Getting What You Pay For?

February 14, 2011

You might be in the market for a new company logo, or are starting a new business and the first thing that comes to mind is that you need a logo. You’re shopping around for quotes and getting such a wide range of costs. Let’s review why you are getting a wide range of prices. [...]

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HOW DO YOU PRICE YOUR SEARCH ENGINE OPTIMIZATION CAMPAIGNS?

February 3, 2011

We get this question asked a lot, and the truth is pricing search engine optimization and Internet marketing, in general are not a one-size fits all campaign. Before we give you a price, we conduct research to determine just how much work your campaign will need and we base the price on these factors. These [...]

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First Time Business Bloggers: What Should I Blog About?

November 29, 2010

Word on the street is that blogging helps with your search engine optimization efforts, and yes that’s true, however the main idea you should keep in mind is that blogging is a “value-added deliverable” that differentiates you from competitors and helps create the perception that you are the absolute expert in your field. By educating [...]

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5 Websites & Apps That Will Meet Your Business Needs

November 5, 2010

As a business owner in today’s day and age it’s a must to leverage tools to make your business more effective and efficient. These are just 5 tools that can come “to your rescue.” If you like these website/apps you can check out our other recommendations in Part 1 and Part 2. Dropbox https://www.dropbox.com/ Dropbox [...]

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5 Ways to Use LinkedIn

October 11, 2010

If you already have a LinkedIn profile and want to learn how to get more out of it, then keep on reading! Yes. LinkedIn can work for you! The other week I needed to reach out to an LATimes reporter and I did what I always do, “Googled” the person’s name. I saw he had [...]

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