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Website Design Tips – Strengthening Your Core!

August 18, 2011

If you have spoken to a personal trainer or read about fitness, you’ve learned about the importance of your core muscles. Strengthen your core muscles, and you will inevitably strengthen your body’s other muscles. Your website should be viewed as the Core of your online marketing, ensuring its strength, will strengthen the rest of your marketing. [...]

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Biz Book Review: Good To Great by Jim Collins

August 1, 2011

The Book: Good To Great: Why Some Companies Make the Leap..and Other’s Don’t, by Jim Collins The Big Idea: Good is the enemy of Great. In order to become a great company stop relentlessly focusing on what to do, and instead starting focusing on what NOT to do. If You Read Nothing Else: In chapter [...]

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The Art of Using Social Media for Media Coverage

August 1, 2011

Receiving media coverage is something most small businesses, brands and organizations can benefit from and should consider planning for because it can not only increase your exposure, it can also build your company’s value proposition. Building a social media following is a first step in your efforts to receiving media placement. Working together with our [...]

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8 Quick Reasons To Consider Video Marketing

April 22, 2011

There are a lot of reasons a company and organization should consider using video marketing. Great brands tell great stories to capture audiences – the right video content can help position your brand to stand out from the crowd. Here are 8 quick reasons why you should consider video marketing. 1. Get More Exposure YouTube [...]

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Write Headlines That Get People to Read Your Entire Message

March 22, 2011

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Not great numbers if the purpose of a headline is to get someone to read your material. Before you read more, your takeaways from this from this article will be: Headlines are a promise [...]

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Your Company Logo: Are You Getting What You Pay For?

February 14, 2011

You might be in the market for a new company logo, or are starting a new business and the first thing that comes to mind is that you need a logo. You’re shopping around for quotes and getting such a wide range of costs. Let’s review why you are getting a wide range of prices. [...]

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