Receiving media coverage is something most small businesses, brands and organizations can benefit from and should consider planning for because it can not only increase your exposure, it can also build your company’s value proposition.
Building a social media following is a first step in your efforts to receiving media placement. Working together with our client, Martin Kent, an Emmy Award winning filmmaker, we were able to get him placed in one of Israel’s largest circulated publications.
One of Martin’s goals was to receive targeted media coverage for Yom HaShoah (Holocaust Remembrance Day). In the 4 months prior to our pitch we established a solid social media presence, some of the tactics included:
- Consistently updating his blog with relevant content (written by him) and optimizing every post with targeted keywords.
- Creating a branded YouTube page and uploading videos of his prior work, as well as optimizing all his videos to be found for competitive keywords related to his work.
- Creating a branded Twitter page and building a twitter following.
Because we were able to effectively implement all of these tactics, we were able to garner interest from editors even without a published book or movie ready for production.
Brutal Important Fact!
Editors and journalists jobs are to sell papers and to cover stories that are interesting. When he/she sees that you or your company has built a solid social media following it does two things, 1) shows that you are already interesting, 2) establishes that you can bring your followers to his/her respective publication.
Now, you might say that Martin was an Emmy award winning filmmaker and that his topic was particularly interesting. However, as business owners we can build interest in our community, each business can develop content that engages our prospects, associates and fans. This is how building your social media presence could be your first step to receiving media attention!
Please let us know if you have any questions about how you should approach social media.