You might be in the market for a new company logo, or are starting a new business and the first thing that comes to mind is that you need a logo. You’re shopping around for quotes and getting such a wide range of costs.
Let’s review why you are getting a wide range of prices.
The short answer is “You Get What You Pay For.” The more thorough answer below outlines why it is not smart to skimp out on this necessary investment.
Your company logo is usually the first piece of visual communication that speaks about your business. As a matter of fact, 85% of information processed by the brain of all humans is visual.
A company logo speaks tremendously about your business – is your business?
• Innovative
• Expensive/ high-end
• Affordable
• Long-established
• Family friendly
• etc.
There are many options for logo design, one is an Online logo shop – where you can purchase a logo from a website, it can be a template or a some random designers you haven’t met interpreting your ideas. Having your logo designed by an online shop for a couple hundred dollars is almost guaranteeing that your company logo will not stand out. Most of these designs are “cookie-cutter” templates and that will reflect in what people think about your business upon first impressions.
So is it worth to pay the price for a design firm to customize your company logo?
Decide for yourself. Below is the 4-Step Process To The Perfect Logo that Infinite Communications created and uses with every one of our clients.
1. Logos You Like
Before any logos are designed, we complete a logo design questionnaire. This allows us to know how you want your brand to be perceived and what elements are vital in its design.
The discovery process includes:
• Completed logo design questionnaire
• Research on currently successful logos in your industry
• Exchanging current logos you/we like
2. Sketch Your Vision Into Reality
Now that we know what direction to take your logo we create a series of graphic sketches to illustrate the logo on paper. These sketches include the basic logo layout, composition, and graphic icons we think communicate your brand.
Below are some logo sketches we designed in this part of the process for Blooming Steps Physical Therapy.
3. Black/White Details First!
Colors have a large impact on people’s impression about a logo, including yourself when you are deciding on a final look in this process. Thus, before we provide you color options we first create a detailed PDF file of the final look in black/white.
The advantage is two folds:
• See the logo in full details (high-res PDF)
• Approve the logo layout/composition without being influenced by color choice
4. The Perfect Color Combination
Finally we provide you an unlimited amount of color options to bring your logo to life. We use Pantone color swatches and the latest color-guides to make sure your colors are harmonious and print-friendly!
If you would like to work with us on your company logo – feel free to email us today or call us @ 818.990.9843!
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