We get this question asked a lot, and the truth is pricing search engine optimization and Internet marketing, in general are not a one-size fits all campaign. Before we give you a price, we conduct research to determine just how much work your campaign will need and we base the price on these factors.
These factors may include;
• Competitiveness of your industry/keywords
Some industries/businesses are extremely competitive on the web and that will mean we will need to do more work for a longer period of time and for those businesses the amount of time and tactics needed to obtain an increase of quality traffic and gain rankings for keywords are significantly higher.
• Website redesign – if necessary
Visual presentation and proper messaging are known to have an impact on a website visitor’s decision to use your services or buy your product, call your business, or fill out an online form. Our firm’s philosophy is that your website needs to make a perfect first impression and be easy to use. That way you will have a higher chance of converting website visitors into new customers, when they find you via search engines from the search engine optimization efforts.
• Local, national, or international?
The wider the geographic area the more tactics and greater time investment is needed for your campaign.
These are just a few of the most important factors.
After we conduct the discovery phase which includes an analysis of your current website, industry, and competition, we develop a proposal with a couple of pricing options. Pricing Options can include a setup fee and discounts for longer commitments. Usually we recommend a minimum of 6 months because Search Engine Optimization is ongoing and any lapse in the campaign not only damages your website organic rankings, it adversely affects the SEO efforts made in the past.
To get more information about Search Engine Optimization or other Internet marketing tactics you can call (818) 990-9843.
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