According to the Association for Psychological Science, first impressions occur in the blink of an eye. This means that your business may be judged by its appearance in a matter of milliseconds – especially when viewed online.
Here are 5 tips that should shape your online marketing:
1. Quickly define what your company does.
Unless you’re Coke or Apple, your logo will not define your company. This means you need to develop a clear and concise message defining who you are and what you provide.
2. People love visuals.
People surfing the web have a short attention span so you have to visually captivate them. Consulting with a web expert about layouts, color schemes, shapes, and other design elements are a must.
3. Personalize it.
Use your name, face, and personal messages. In the online world where trust is hard to gain – having a personality behind the company makes a huge difference.
4. Expertise.
For your website to have value, it must contain your expert knowledge in an easy-to-read format – bullet points and lists are highly recommended.
5. Drive people to your website.
Unless you are driving visitors to your website, tips 1-4 will be useless – successful online marketing starts offline. Are you attending Chamber events and driving people to your site? Are you sending out email newsletters, as well as participating in forums, chat rooms or social media to share your expertise with people who need it? These are a must.
The Internet can be a gold mine but only with patience, persistence participation, and the right marketing strategy.
