Earning and converting web traffic
Your site has to be viewed as a resource of information for whatever you do and has to clearly communicate what you can do for people interested in your services. A very important question to ask yourself — Is your website engaging enough to convert this new influx of traffic generated from SEO? What’s the point of increasing traffic if visitors are unimpressed with your site, and fail to take the next step? Keep an eye on your bounce rate; if you don’t have an analytics tools in place there is no point of doing SEO, because you wont be able to measure performance and how you can improve results.
SEO is an ongoing process; your site has to earn high rankings. Rankings should not be your primary concern, converting your traffic into sales should! You have to work on building more traffic and doing so takes time. New content should be optimized and added to your website on an ongoing basis. Otherwise, you will loose traffic and rankings to your competitors who are implementing ongoing SEO!
Incremental growth is good growth.
After a couple years of continued attention to your website, you will see that your growth in traffic has increased exponentially. Some keywords you optimize for can rank within a few weeks if your site has already been indexed, but it all depends on the level of competition for any given keyword.
Consistent results can take 3-6 months, and even longer for more competitive terms. You should optimize for long tail keywords as well because it is unreasonable to expect you will be one page 1 of Google for a broad competitive keyword any time soon. There are sites that have been optimized for years and are considered authority sites that have earned their spot on the first page. A small 10-20 page site cannot come close to competing with sites that have 100′s to 1000′s of pages and that have been optimizing for the same broad competitive keyword you expect to show up on the first page for.
Get Creative.
You have to get creative with the way you optimize your keywords. The time it takes also depends on if you are doing local optimization – where you are targeting local customers within a geographical vicinity – or if you are targeting nationwide or world wide. You can compare this to offline marketing… it’s quicker and cheaper to disseminate flyers out to your local area, versus sending more flyers across the entire nation.
In conclusion, you have to ask yourself if you want to take this on yourself and try to learn SEO or do you want to focus on your business and hire an Internet Marketing Firm that specializes in SEO?
NEXT WEEK WE HELP YOU DECIDE – “How To Pick the Right Internet Marketing Firm.”
Feel free to contact us to see what we can do for you.
{ 2 trackbacks }
{ 0 comments… add one now }