Imagine you are at a networking event, a chamber of commerce function, or an industry conference and you just stand in the corner the whole time…nothing gets accomplished, right? Well if you are not contributing your knowledge in the online world, then you my friend are standing in the corner and missing out on your opportunity to retain your next customer.
Tomorrow or the day after, you are going to meet a potential prospect that knows they need your service but has no clue about the intricacies or the complexities of what you do. They want to learn more and when you meet them, you might have a minute to initiate a dialogue – but typically that’s not enough time to truly establish the value that you can add to their business.
Here’s a great example:
There are two tax services companies at your local chamber of commerce and as a striving business owner you know you need to hire one.
Tax service company rep A and B are both nice people, both seem trustworthy, and both are referred by other members. At the end of your conversation they leave you their business card with a web address.
Company A’s website has a whitepaper, a “how-to” guide, an updated blog, links to helpful websites, and more information than can you probably handle.
Company B has a nice looking website but no extensive information other than their company address, a few stock photos, and the typical tag line about how they are reliable and that they provide solutions.
Now, which company will you call first? Exactly. It’s officially time for you to join the party.
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