Did you know that NFL teams used to give away seats behind the end zone for Free?
Yes, the most popular sport in the United States since the late 1960s – gave seats away for FREE! More attendees sat in those free seats than those who paid for the “better” seats. This was another fascinating nugget that fed to my obsession with consumer behavior and made me revisit my consumer behavior books.
To help me understand how humans think and act when making purchases, my Consumer Behavior instructor at UCLA recommended the Times best seller, Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. Ariely reveals that humans react to the word Free without rationalizing the outcomes of their choices. He also uncovered our fear of loss (money, love, material, memories) and an affinity to gain.
In developing our company’s strategic plan for 2010 and my time management chart, I included my current involvement with a handful of non-profits to which I give away a lot of my time, knowledge, and company resources. But I realized that volunteering is not enough and that I need to utilize social media to give even more. This year I want to give away more because I know that using social media to give is going to be a guaranteed touchdown!:
FREE Webinars
FREE blog posts
FREE podcasts with industry experts
FREE events for businesses to connect and learn
Now that you know this information about our love for anything free, do you think that can you give away more next year?
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