158 million Internet users in the United States watch nearly 21.4 billion videos a month* – a stat that conveys how video has become a necessary tool for Internet marketing. Interestingly, the average video duration has risen to an average of 3.7 minutes, illustrating that users are setting aside time for viewing.
An online video is an efficient way to engage audiences and gain rapid exposure. Videos engage by capturing senses in a manner that still photos and content cannot. Companies with a strategic plan can gain such exposure as brand enthusiasts pass their video along to friends via social networking, email, and instant messaging.
Companies like Modern Luxury Media (currently in Beta) are taking advantage of the growing video trend, by creating high quality, HD branded videos for local businesses and building video distribution networks. “We’ve dedicated the largest amount of real estate on our current website to our video player to increase video views.” said Bri Jones, Senior Manger, Digital Marketing, Modern Luxury Media. “Our player allows users to share, link to and embed any video, and it also suggests related videos to encourage people to continue to engage with our local luxury lifestyle content. Additionally, we have also created a unique video distribution network reaches 7.1MM unique users monthly in our target demo to extend our reach beyond our website.”
Non-profit organizations & small businesses are taking advantage to expose their brands
Small Business & Web Video
Video should not only be used by larger brands but also by smaller businesses in every type of industry; from restaurants to medical practices and other professional services.
• Doctor’s offices can show the cleanliness and progressive equipment their offices use. In addition, patients can start to build a comfort zone with the doctor.
• Restaurants can convey the atmosphere and the “sizzle” of their food.
• Attorneys/CPAs can become a valued resource of information by providing webinars (seminar through online video)
• Non-profits can emotionally capture the audiences by providing an in-depth look at their help for the cause.
Video & Search Engine Rankings
Video is a vital off-site search engine optimization tool; and could be argued as necessary for any website to achieve high search engine rankings (Google does own YouTube). You have probably seen on search engines such as Google that videos are blended it to the natural results; with blended search becoming a trend, videos are more important than ever. To gain maximum exposure you should know how to relevantly describe, tag, and title the video as well as linking to your website. It is also recommended to put video directly your website.
Please complete our form for a free online video strategy plan.
{ 1 trackback }
{ 1 comment… read it below or add one }
Great post! Glad to see more companies supporting the demand and consumption of high quality video.