A marketing piece extends beyond an advertisement or a brochure, an email to an associate is just as important as a sales letter.
Below are some vital tips that will help your marketing outreach, whether you are writing an email or copy for a one-page advertisement/sales letter.
Look through your customer’s eyes. Listen through their ears.
Does your message convey the information they want or are searching for? Does it initiate them to take action? Do you clearly answer the questions that they are asking?
Keep cutting! Don’t stop. Keep cutting!
I’m sure you’ve heard the acronym KISS – Keep It Simple Stupid. Do not complicate. Shorten your sentences and avoid complex language. People are busy and they will not have time to read poorly phrased sentences that include extra words. Simply, keep it simple.
Remember your favorite English teacher.
That means fixing all grammatical errors and avoid using passive voice.
We all work with deadlines and writing clearly can become time-consuming; however, once it becomes a habit, you will save time, increase the impact of your message and gain appreciation from your associates.
